Happy Monday Everyone! Let’s get these branding thinking caps on!
Many people undervalue the importance of a logo and branding for the company. Often touted as something the “big corporations” need to worry about it is something that actually holds importance to each and every company out there. Your brand is the sentence that tells the world who you are as a company, what you stand for, what you provide, and where you are headed. Your logo is the exclamation point at the end of that sentence!
We understand that at the genesis of your business you may not have a logo and branding outline in the forefront of your thoughts. You are focused on getting your business up and running and in the black.
But when the time comes to establish your company’s brand it’s vital to the future of your business that you take a calculated approach to what that will be and no one better to help with that than a trusted professional. The times if using Comic Sans and a MS Word clipart are long gone and haphazard moves like that can in turn cost your company thousands if not more in lost revenue due to the fact that you will look less presentable to the world. Also, rebranding after decades of using a poor model can put a big dent in the pocket once that old logo goes the way of the dodo.
When thinking about branding there needs to be a strategy. We here at Tell-Tale arts encourage you to think about the following items as you begin to approach your new branding and logo:
- Category insights: What are the main ideas or concepts of the industry to which your brand belongs that can help define your action plan.
- Competitive environment: What is your competition doing in regads to branding that you aren’t? What are the things that they are doing wrong that you can use to your advantage?
- Brand vision: What is the reason for the existence of your brand.
- Brand high ground: What is your brand’s origins and objectives? How was your brand was born and what does it want to portray?
- Consumer experience and drivers: What needs should this brand cover, from the point of view of its target audience?
- Reasons to believe: What are the main values that you have to transmit?
- Brand ambition: What are the goals of your brand?
- Human culture insights: What is the context in which you can help people and add value to their lives?
- Target: What is your demographic? What are the buyer personas that you are aiming at?
- Archetypes of Jung: What is a summary of one of the four archetypes described by psychologist C. G. Jung? These factors are applied to the brand to help understand its behavior and essence in a very intuitive way.
- Personality: How does it act or how is it perceived by its audience?
Once you have established all eleven of these items you have essentially laid out a blueprint on where you want to go when headed into your first rebranding meeting!