Do you ever wonder how much visual design has influenced music and the people who love it? Do you ever think that having a logo, a website, or a piece of print design for your company can not just express what you are about, but also become a whole new way of experiencing your product or service that makes it fun for the consumer?
We all have, at one point in our lives, had a favorite song. We all have, at point in our lives, found ourselves feeling like a piece of music has spoken to us as a result of the thoughts, emotions, or events in our lives at the moment we heard that piece. But how often so you think about how that sound has been paired with visual imagery of not just the genre and content of the song, but with the artist themselves to offer you a complete all-encompassing experience that engages you in every way except tactile feel?
We have been a champions of the trend of visual arts being utilized to help bring forth the raw emotion of an artist, a song, or a musical movement. Punk rock had it’s spray paint. Disco had its funky curves. Gangster rap had it’s black and gothic themes. And looking back over the decades it’s interesting to see how the evolution of this visual assimilation has come along. Death metal, which was typically a man’s domain has pushed the boundaries and welcomed with open arms the likes of BABYMETAL who boats three young Japanese girls and their adorable voices over skull-splitting tracks and a brand identity that toes the line for several demographics.
Then there are full-on visually based ensembles like Gorillaz who, since 1998 have been using their crowd-facing cartoon personas to not simply present the band in a fun and interesting light. They have developed full backstories to the band and each member’s personality that is complete fantasy! From where they are from, to their interests outside of music, these avatars have taken on a life of their own.
Gimmicks are nothing new in the music industry but with such high levels of connectivity and marketability using visual aspects to compliment a piece of music, an artist, or an entire genre opens up a whole world of possibilities for the music lover’s experience.
Do you have a band that, when paired with their complimentary visual styles made you look at things different? We would love to hear about it! Leave your comments below and please share with someone who you think would be interested!